Strategic advisory for mission-driven consumer, health & performance brands.

Merle Consulting Group is led by Andrew Merle, an operator and brand builder with more than 20 years of experience, including senior leadership roles at New Balance, Clif Bar, Red Bull and Culture Pop, with earlier experience at the Boston Red Sox and Los Angeles Dodgers.

WAYS TO WORK TOGETHER

STRATEGIC ADVISORY
Ongoing strategic counsel for founders and leadership teams navigating positioning, brand, growth, innovation, partnerships and go-to-market decisions.

ADVISORY SPRINTS
Focused engagements around an important strategic challenge — from positioning and go-to-market strategy to innovation, partnerships and growth opportunities.

RESEARCH & OPPORTUNITY BRIEFS
Deep research and synthesis around a category, consumer trend, competitive landscape or strategic opportunity — distilled into clear implications and recommendations.