Andrew Merle is a strategic advisor and brand builder with more than 20 years of experience across consumer brands, sports, health and wellness.

He has held senior leadership roles and built brands at companies including New Balance, Clif Bar, Red Bull and Culture Pop, with earlier experience at the Boston Red Sox and Los Angeles Dodgers.

Andrew works with a small number of founders and leadership teams, bringing an operator's perspective to questions of positioning, growth, innovation, partnerships and brand strategy.

Andrew is also a writer and researcher exploring performance, lifelong athleticism, health and living well. His writing can be found at AndrewMerle.com.